Press Release





Miami, Florida, February 12, 2009 – BRP’s Evinrude E-TEC outboard engines, manufactured

in Sturtevant, Wisconsin, have been ranked highest in customer satisfaction with two-stroke

outboard engines in the U.S. in the J.D. Power and Associates 2009 Marine Engine Competitive

Information Study.SM+

This is the third time that Evinrude E-TEC engines have been ranked the highest in customer

satisfaction in the U.S. in the study and comes during the brand’s 100 year anniversary

celebration. Previous high honors were awarded to Evinrude for two-stroke direct-injection

engines in 2003 and in 2007, when Evinrude ranked the highest in a tie.

The award was presented this morning at the J.D. Power and Associates awards ceremony in

conjunction with the Miami International Boat Show at the Miami Beach Convention Center.

BRP’s vice president - general manager, Ski-Doo, Sea-Doo and Evinrude division, Roch

Lambert, accepted the award.

“This award is very significant for Evinrude. Since we introduced the Evinrude E-TEC outboard

engine in 2002, it has ranked highest in customer satisfaction in the 2003, the 2007 and, now

the 2009 study,” stated Lambert. “This is a testament to our continued efforts to provide the

best, worry-free boating experience to our consumers,” he concluded.

BRP's Evinrude outboard engines registered a 17-point gain in scoring over last year’s study,

which moved the brand to the top position this year. Since the 2005 study, Evinrude has

improved by 59 points overall.

“Receiving this award reinforces the benefits of owning an Evinrude E-TEC outboard engine.

We are witnessing a growing segment of consumers looking to spend more time on the water. .

Evinrude's reputation for dependability, quality, and reliability coupled with the fact that Evinrude



E-TEC is the only outboard with no dealer scheduled maintenance for three years or 300 hours

has made consumers' decision to choose Evinrude an easy one,” added Lambert.

BRP's Evinrude E-TEC engine line-up now includes 110 engine models from 25- to 300-

horsepower and all are 2010 EPA compliant. Engines are available at Evinrude dealerships


About BRP

Bombardier Recreational Products (BRP), a privately-held company, is a world leader in the

design, development, manufacturing, distribution and marketing of motorized recreational

vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles,

Sea-Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection

technologies such as E-TEC, Can-Am all-terrain vehicles and roadsters, Rotax engines and


Sea-Doo, Evinrude, E-TEC, Evinrude ICON, GTX, RXT, iS, iBR, Ski-Doo, Lynx, Johnson, Can-Am, Rotax

and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

About J. D. Power and Associates

Headquartered in Westlake Village, California, J.D. Power and Associates is a global marketing

information services company operating in key business sectors including market research,

forecasting, performance improvement, training and customer satisfaction. The firm’s quality

and satisfaction measurements are based responses from millions of consumers annually. For

more information on cell phone ratings, car reviews and ratings, car insurance, health insurance

and more, please visit J.D. Power and Associates is a business unit of The

McGraw-Hill Companies.

+ Evinrude received the highest numerical score among two-stroke outboard engines in the

proprietary J.D. Power and Associates 2009 U.S. Marine Engine Competitive Information

StudySM. Study based on 7,093 total responses from consumers measuring 3 DI two-stroke

brands and measures opinions of U.S. consumers who purchased a boat January 2007-May

2008. Proprietary study results are based on experiences and perceptions of consumers

surveyed in September-November 2008. Your experiences may vary. Visit


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Last modified: November 03, 2009