J.D. POWER AND ASSOCIATES RANKS
EVINRUDE HIGHEST IN CUSTOMER
SATISFACTION WITH TWO-STROKE
OUTBOARD ENGINES IN THE U.S.
Miami, Florida, February 12, 2009 BRPs Evinrude E-TEC outboard engines, manufactured
in Sturtevant, Wisconsin, have been ranked highest in customer satisfaction with two-stroke
outboard engines in the U.S. in the J.D. Power and Associates 2009 Marine Engine Competitive
This is the third time that Evinrude E-TEC engines have been ranked the highest in customer
satisfaction in the U.S. in the study and comes during the brands 100 year anniversary
celebration. Previous high honors were awarded to Evinrude for two-stroke direct-injection
engines in 2003 and in 2007, when Evinrude ranked the highest in a tie.
The award was presented this morning at the J.D. Power and Associates awards ceremony in
conjunction with the Miami International Boat Show at the Miami Beach Convention Center.
BRPs vice president - general manager, Ski-Doo, Sea-Doo and Evinrude division, Roch
Lambert, accepted the award.
This award is very significant for Evinrude. Since we introduced the Evinrude E-TEC outboard
engine in 2002, it has ranked highest in customer satisfaction in the 2003, the 2007 and, now
the 2009 study, stated Lambert. This is a testament to our continued efforts to provide the
best, worry-free boating experience to our consumers, he concluded.
BRP's Evinrude outboard engines registered a 17-point gain in scoring over last years study,
which moved the brand to the top position this year. Since the 2005 study, Evinrude has
improved by 59 points overall.
Receiving this award reinforces the benefits of owning an Evinrude E-TEC outboard engine.
We are witnessing a growing segment of consumers looking to spend more time on the water. .
Evinrude's reputation for dependability, quality, and reliability coupled with the fact that Evinrude
E-TEC is the only outboard with no dealer scheduled maintenance for three years or 300 hours
has made consumers' decision to choose Evinrude an easy one, added Lambert.
BRP's Evinrude E-TEC engine line-up now includes 110 engine models from 25- to 300-
horsepower and all are 2010 EPA compliant. Engines are available at Evinrude dealerships
Bombardier Recreational Products (BRP), a privately-held company, is a world leader in the
design, development, manufacturing, distribution and marketing of motorized recreational
vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles,
Sea-Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection
technologies such as E-TEC, Can-Am all-terrain vehicles and roadsters, Rotax engines and
Sea-Doo, Evinrude, E-TEC, Evinrude ICON, GTX, RXT, iS, iBR, Ski-Doo, Lynx, Johnson, Can-Am, Rotax
and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.
About J. D. Power and Associates
Headquartered in Westlake Village, California, J.D. Power and Associates is a global marketing
information services company operating in key business sectors including market research,
forecasting, performance improvement, training and customer satisfaction. The firms quality
and satisfaction measurements are based responses from millions of consumers annually. For
more information on cell phone ratings, car reviews and ratings, car insurance, health insurance
and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The
+ Evinrude received the highest numerical score among two-stroke outboard engines in the
proprietary J.D. Power and Associates 2009 U.S. Marine Engine Competitive Information
StudySM. Study based on 7,093 total responses from consumers measuring 3 DI two-stroke
brands and measures opinions of U.S. consumers who purchased a boat January 2007-May
2008. Proprietary study results are based on experiences and perceptions of consumers
surveyed in September-November 2008. Your experiences may vary. Visit jdpower.com
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